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About FashionMood

FashionMood.org is an international online store dedicated to fashion and beauty, offering more than 3,000 shoes. FashionMood has websites for the United Kingdom, the United States, France, Germany, Spain, Italy and Australia, and also delivers to more than 190 other countries from its distribution center located in China.

With a target audience of 16-45 year olds interested in fashion, FashionMood attracts more than 1.1 million visitors per month and, as of September 30, 2017, had 700,000 registered users and 340,000 active customers from 160 countries (corresponding to customers having made a purchase within the last 12 months).

The FashionMood story

    
You know us and love us as Fashionmood. But we are often asked where our name comes from (generally, after asking us how to pronounce it, it is FassionMood or FayshonMood, in English).

    
The idea FashionMood started in 2016 when two founders (who is non-executive director) had the idea to start an internet business where people could find clothes or accessories they had seen on people at prices unbeatable.

    
The website www.fashionmood.org was founded in 2016 and put online in March 2016 with a full launch in June 2016 under the name FashionMoodEu. In fact, FashionMoodEu became later: FashionMoodFrance and FashionMood.org.

    
Very quickly, internally we started using the term "FashionMood", an abbreviation of FashionMoodFrance. And we realized that we had to shorten the name of the site.

    
In September 2017, we bought the domain name www.FashionMood.org (easier to type), even if at that time, the www.fashionmood.org traffic was always redirected to the website www.fashionmood.eu which remained the main site of the company. In December 2017 we launched www.FashionMood.org.

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